With a vision to reintroduce ancient Ayurveda to the modern world, Urban Veda partnered with ThinkPen Ad Lab to scale as a global D2C herbal beauty brand. From refreshing their digital identity to building a content-rich, conversion-driven website and launching data-led global campaigns, we nurtured the brand's growth from root to leaf — literally.

From pixel-perfect UI to influencer-packed UGC, we crafted a 360° strategy to position Urban Veda as a premium yet accessible ayurvedic alternative in the cluttered global cosmetics market.

Solution

Starting with a complete overhaul of the brand’s e-commerce presence, we developed an elegant, responsive website that embodied Urban Veda’s Ayurvedic values with modern functionality. We then built a cross-border content engine — spanning product storytelling, herbal education, social media strategy, email automation, influencer collabs, and paid performance campaigns.

We helped Urban Veda blossom into a go-to global herbal skincare brand, leveraging the power of Ayurveda, authentic storytelling, and smart digital design. Our efforts were rooted in:

• Conversion-optimized website and UI/UX design

• Herb-forward content marketing and educational storytelling

• Globally-targeted influencer campaigns

• Social media & UGC strategy for credibility and trust

• SEO + paid ads for international lead generation

Impact

• 💰 3.5X spike in D2C international orders within 60 days of new site & campaign roll-out

• 📈 200% increase in website dwell time and 45% drop in bounce rate
  

• 🌿 Recognized as a top ayurvedic skincare brand in UK & Middle East markets
  

• 📱 1M+ reach via herb-education Reels, creator collabs, and influencer skincare routines
  

• 🌍 Multi-country brand recall boosted by multilingual campaigns and packaging refresh
  

• 🛒 Improved UX led to 2X jump in repeat purchase rate through optimized cart journeys
  

• 💬 Featured by 40+ global wellness influencers across Instagram & YouTube

ThinkPen Ad Lab has been a game-changer for Urban Veda. From revamping our website to driving authentic influencer campaigns and boosting our SEO, they’ve delivered results with heart and precision. More than an agency — they’re our growth partner.

– Amber,

Brand Manager, Urban Veda