Tasked with transforming Doodhiye from a local dairy supplier into a recognizable dairy brand in Delhi/NCR, we curated a 360° marketing strategy to elevate its identity, solidify its presence in West Delhi, and expand its loyal consumer base.

Solution

From packaging revamp to hyperlocal digital campaigns and influencer-tied storytelling, we milked every channel to position Doodhiye as the go-to fresh dairy brand. our strategy included social media design, brand tonality revamp, UGC contests, and catchy ad hooks that got people talking (and sipping).

Impact

• 3X growth in online orders across West Delhi through hyperlocal performance ads

• 250% increase in website traffic within 60 days of campaign launch

• Became a trending dairy brand on Instagram Reels among West Delhi’s fitness and family audiences

• over 50+ user-generated stories and testimonials during campaign peak

• strong brand recall established via engaging video content

"Partnering with ThinkPen Ad Lab was the turning point for Doodhiye. From day one, their team treated our brand like their own. They didn’t just run ads—they crafted a story around our milk, our values, and our promise. Today, Doodhiye is no longer just a dairy product—it’s a brand that West Delhi recognizes and trusts. Hats off to the ThinkPen team for making branding feel personal and powerful."

— Pankaj Kumar, Founder, Doodhiye