With the mission to reinvent Champs Shoes into a buzzworthy D2C footwear label among India’s style-conscious youth, we stitched together a 360° marketing and web revamp strategy. From website to wardrobe, we reimagined every touchpoint to boost recall, drive sales, and dominate the youth-centric market.

Solution

From a stylish e-commerce website revamp to youth-driven digital campaigns and influencer-powered stories, we laced up a multi-channel strategy to make Champs the go-to affordable fashion sneaker brand. Our efforts included high-conversion website design and development, Gen-Z-toned brand communication, snappy video ads, and social-first campaigns that got people walking (and talking) in Champs.

Impact

• 🚀 4X growth in online orders within 90 days of the new website launch

• 📈 300% increase in website engagement & average session time

• 🎯 Became a youth favorite D2C brand through Instagram Reels and creator collabs

• 💬 Over 70+ influencer stories and user shoutouts across campaign duration

• 🧠 Strong brand positioning in Tier 1 & Tier 2 markets with high recall via UGC and bold design

• 🛒 Improved checkout experience led to 2.5X higher cart conversions

ThinkPen Ad Lab didn’t just market our shoes — they gave Champs a whole new attitude. From crafting a magnetic Gen Z persona to making our content go viral without paid ads, their team turned our socials into a style destination. The results? Explosive engagement, cult-level following, and DMs that wouldn’t stop. If you're looking for an agency that delivers fire with finesse — ThinkPen is it.”

— Team Champs Shoes
Marketing Head, Champs Shoes